Written Rhetorics I

How to ensure your readers’ attention

Many people write articles, newsletters and blog posts as part of their daily assignments to promote and brand their place of business. Module 6 will enable you to write in a vibrant way that speaks directly to your target audience. Through the use of visually descriptive and figurative language, you will be able to deepen your readers’ understanding of the subject matter, appeal to their senses and engage them emotionally. Training in storytelling, outlining and journalistic tools such as the inverted pyramid will have your readers clicking on the share-button faster than you can say Aristotle.

How do we work?

With the help of Rhetors rhetorical toolbox and writing techniques we will concentrate specifically on the articles or blog posts that you manage in your daily work. You will receive personal feedback and sparring from your rhetorical adviser, who will teach you to use engaging language and imagery and how to choose the right angle for your target audience.

How does it take place?

This module is a one-day workshop and takes place at our ample accommodations in Frederiksberg. The workshop is from 9-16 and includes catering.
The instructor has plenty of time for the individual student, as classes are kept small which ensures a safe environment for linguistic creativity, personal feedback and constructive criticism from your fellow students.

What do you get out of it?

At the end of the day you will have obtained a method to mediate messages and stories that targets your specific audience and engages them in your specific case. You will be able to analyze your linguistic strengths and weaknesses and thereby focus your written efforts.

Independent workshop or a full education in rhetorics?

All of our modules are available as independent one- or two-day workshops. If you feel passionate about written and oral communication, you can also choose to embark on Rhetors’ basic education in Rhetorics. You get seven complete modules including this one and a progymnasmata – a personal rhetorical analysis. Additionally you receive two hours of personal rhetorical counseling.

About Rhetor

We do what we teach – every day. We are the first business in Denmark to specialize in rhetorics. The art of writing a great speech is a personal vocation for us and for over 20 years we have dedicated ourselves to teaching others how to speak, write and perform. All of our rhetorical advisers have a university degree in Rhetorics or Communication, but we are especially known for thinking out of the box. In doing so we have developed a unique and insightful teaching method.

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Åbent kursus

Det åbne kursus varer 1 dag, og det er med fuld forplejning. For at tilmelde dig skal du finde en dato, der passer dig i vores kalender og tilmelde dig. Prisen er 4.200 kr. ekskl. moms.

Ønsker du at bestille vores grunduddannelse som en samlet pakke, hvor dette kursus indgår, så bestil via besked eller ring til os.

Praktisk information

Kurset forløber over en enkelt dag fra 9-16 og foregår i Rhetors lokaler på Carit Etlars vej 3, 1814 Frederiksberg C.

Tilpasset virksomhedskursus

I et tilpasset kursus kan vi gå dybere og sammensætte kurset ud fra dine specifikke behov, når det kommer til indhold og tid. Ring eller skriv til os for en uforpligtende drøftelse